Search Engine Optimization is a process of practicing steps that results in higher rankings. If you are a blogger, you perhaps know the difference between ranking on first page of Google and on the 10th page. First page ranking will bring a hell lot of traffic. There are two parts of Search Engine Optimization – On-page and off-page.
On page optimization for your blog includes keyword density, title and heading tags, meta descriptions, keyword placement, internal linking and URL of your page. Lets discuss On-page optimization in details.
On page SEO is a process of optimization of factors on a page that affects your search engine rankings. On page optimization is whatever you can do on a page to get a higher search engine traffic. There are various factors that affects search engine ranking of your blog and optimizing these factors will eventually result in a higher traffic to your blog.
On-page optimization can directly be controlled by the blog owners by proper placements of keywords, ensuring a better quality URL structure, title and heading tags and much more.
On page optimization for your blog
Content of your blog.
Content of your blog is what will dominate in your search engine optimization practice. Google wants to deliver high quality contents to the the searchers and by practicing some of these points you can ensure a higher listing in Google Search results.
Be original. Google has algorithms that will detect copied contents and will eventually show you the door in rankings.
Keep your keyword density to 2-3%. Keyword density can be broadly defined as the number of times you use your keywords in your articles. Placing your keywords 2-3 times every 100 words you write is the best practice.
Put your keywords at the best place in your blog, in your title, in heading tags <h1>, <h2>, <h3>, in bold and italics and in hyperlinks.
URL of your blog.
URL plays an important role in your on page optimization practice. Here’s an example of my blog’s listing in Google search results for the keyword “Increase traffic to Your Blog“,
You can see that the keyword phrase of the search in bold letters in both title and URL and in post too. You have to put the your best keywords in your URL.
Do not put lame URL
Instead give a proper understandable title like the one shown in the image. The one non SEO benefits is users have to tendency to see the URLs before clicking on a results and the results with best URLs gets a visitors. I hope you understand what I mean.
Titles and descriptions.
The above descriptions is true for Titles also. The titles is the outlook of your blog. Most user will be clicking on your blog link in search results while searching for a query by just reading your title. So, put a descriptive title with keywords and avoid short titles.
Meta descriptions. Although, Google says meta tags are no more a ranking factor, it is an useful resource to tell the search engine what is your blog/ page all about. You should have a different meta descriptions for each article with your best keywords placed naturally.
Note: Avoid keyword Stuffing. Limit the use of frequency in your posts, titles and URL to a reasonable rate. Moreover, your keywords should be placed in such a way that it should look as natural as possible. The best way can be, writing an article without thinking of keywords and their placements and after completion of your article, editing it by inserting your best phrase keywords accordingly.
Internal Linking is also an important for on page optimization for your blog. In internal links, you suggest your readers about other posts of your blogs. Do not use direct links for internal linking, instead use anchor text to link your posts to each other.